Case Study
How Linx the London internet exchange, Cut Video Costs by 60% While Increasing Output 5x in Just 1 Month.
LINX -30th Anniversary VIDEO
The Challenge
Linx London, one of London's most respected technology organisations behind the London Internet Exchange, needed to elevate their video production capabilities to match their industry reputation.
Previously, they relied on a project manager who simply outsourced video work to agencies - leading to inconsistent quality, high costs, and slow turnaround times.
They wanted to produce high-quality content that would enhance their reach, authority, and credibility without the typical agency bottlenecks.
They saw that they needed to produce professional content whenever they needed it, with the quality and efficiency of a major corporation.
Our Solution
We transformed Linx London's video production approach immediately. We helped them produce high-quality videos from day 1.
We then built their internal capabilities using our proven big-brand method. Drawing on years of experience producing premium content for global brands, we:
Established professional production standards that matched their enterprise-level quality. With our easy to follow, template driven workflow.
Upskilled their existing team of project managers to become competent video producers who don't rely on guesswork.
Introduced AI tools and easy to follow workflows that eliminated the steep learning curve typically associated with video production.
We built LINX a efficient, template driven in-house system. Which became a reliable, repeatable process.
Connected them to our global production network for specialised skills when needed.
Streamlined their video production for faster turnaround, fewer mistakes and greater efficiency.
The Results
Instant
Impact
Up and running in less than 1 month
5x
More Videos
50%
Faster production times.
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60% cost reduction compared to traditional agency routes while significantly improving production values.
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Team transformation - project managers successfully upskilled into competent video producers in just 1 month.
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5x increase in video output achieved within their existing budget through improved efficiency and team capabilities.
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Measurable growth - expanded their YouTube channel reach and significantly increased LinkedIn subscribers through consistent, high-quality content.
The team at Linx is now producing Interviews, podcasts, Hero videos, Shorts, Exhibition promos and Brand films like the 30th Anniversary video you can see here. All in-house.
Make more made video easy and enjoyable - by removing complexity and friction, the team could focus on creativity rather than technical hurdles, unlocking their full creative potential.
They now have a scalable system - the internal capability now handles different types of video content and scales with their growing needs, giving them a competitive advantage over rivals still dependent on agencies.
